SEO/ASO Marketing Lead - Now Hiring
Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years.
Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America's First Smart Network(TM).
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department SummaryOur marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story.
Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and ResponsibilitiesThe SEO/ASO Marketing Lead will lead SEO and ASO efforts across Sling TV and DISH, collectively known as our Pay TV business unit.
You will be a key member of the Video Services Marketing Team and will work with cross-functional teams to rank our product and content in various search engines across the web.
To do this, you will lead our on-page SEO activities such as developing our content strategy, conducting keyword research, and implementing metadata to increase rankings and SERP ownership across all major search engines & app stores.
In this role, you will join a high-performing team and work closely with web partners to optimize title tags, internal links, meta descriptions, topic content, and semantic HTML conducive with SEO growth.
You will partner with our SEO blog content team & partner device teams to research and ensure we target the right keywords for the right audience on our blog, landing pages, and app store environments.
In this role, you will work directly with various departments in acquisition and media across Sling TV and DISH to develop & evangelize our SEO/ASO strategy, monitor and report on the performance of our site's natural search marketing channel, and ensure our continued organic growth.
Key
Responsibilities:
Assist in, and take ownership of projects that aid Sling TV and DISH search engine discoverabilityOptimize copy and landing pages for search engine marketingPerform ongoing keyword research for sling.
com and dish.
com including discovery, expansion, and optimization utilizing enterprise softwareResearch and implement content recommendations for search engine optimization and app store optimizationWork with marketing, web operations, and media teams to ensure optimal copy and content on destinations for media, making recommendations on how to improve the experience and be a voice for organic channelsResearch and analyze competitorsDevelop and implement link-building strategiesWork with editorial and marketing teams to drive SEO in content creation and content programmingPartner closely with our creative team to request, ideate, and give feedback on creative assets needed to support site goalsUnderstand where and how traffic is being driven to our site and how to deliver a seamless, conversion-driven experience on-siteAnalyze and report on-site metrics, using insights to identify opportunities and chase them down Skills, Experience and RequirementsEducation:
Bachelor's degree from a 4-year university or equivalent combination of education and experience Skills and Requirements:
4 years or equivalent experience in any of eCommerce, marketing, web development, or web content management OR 1-2 years direct experience in SEO for a high-traffic domainIn-depth experience with website analytics tools (e.
g, Google Analytics, NetInsight, Omniture, WebTrends)Adept at handling multiple competing priorities and duties in a fast-paced, results-driven, changing environment, with minimal daily oversightAn insatiable hunger to learn and be the best at what you doExceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staffSolid understanding of effective marketing Strong customer and employee orientationAbility to travel 20% of the time and work from an office in/around Denver A plus:
A weird/nerdy obsession with Google search and its inner workingsAbility to think big picture and tie those philosophies to your everyday search engine optimization activitiesExperience with web analytics tools and reportingAny web/front-end development experience or CMS managementAny big data experience or functional knowledge of SQL, R, or NumPyAny experience with AWS or cloud data environmentsMobile marketing experienceExperience with A/B and multivariate experimentsUp-to-date with the latest trends and best practices in SEO#LI-CS6 Salary RangesCompensation:
$72,350.
00/Year - $103,400.
00/Year BenefitsWe also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here:
.
The base pay range shown is a guideline.
Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position is filled.
Salary:
$72,350.
00 - $103,400.
00 per year.
Estimated Salary: $20 to $28 per hour based on qualifications.
Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America's First Smart Network(TM).
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department SummaryOur marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story.
Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and ResponsibilitiesThe SEO/ASO Marketing Lead will lead SEO and ASO efforts across Sling TV and DISH, collectively known as our Pay TV business unit.
You will be a key member of the Video Services Marketing Team and will work with cross-functional teams to rank our product and content in various search engines across the web.
To do this, you will lead our on-page SEO activities such as developing our content strategy, conducting keyword research, and implementing metadata to increase rankings and SERP ownership across all major search engines & app stores.
In this role, you will join a high-performing team and work closely with web partners to optimize title tags, internal links, meta descriptions, topic content, and semantic HTML conducive with SEO growth.
You will partner with our SEO blog content team & partner device teams to research and ensure we target the right keywords for the right audience on our blog, landing pages, and app store environments.
In this role, you will work directly with various departments in acquisition and media across Sling TV and DISH to develop & evangelize our SEO/ASO strategy, monitor and report on the performance of our site's natural search marketing channel, and ensure our continued organic growth.
Key
Responsibilities:
Assist in, and take ownership of projects that aid Sling TV and DISH search engine discoverabilityOptimize copy and landing pages for search engine marketingPerform ongoing keyword research for sling.
com and dish.
com including discovery, expansion, and optimization utilizing enterprise softwareResearch and implement content recommendations for search engine optimization and app store optimizationWork with marketing, web operations, and media teams to ensure optimal copy and content on destinations for media, making recommendations on how to improve the experience and be a voice for organic channelsResearch and analyze competitorsDevelop and implement link-building strategiesWork with editorial and marketing teams to drive SEO in content creation and content programmingPartner closely with our creative team to request, ideate, and give feedback on creative assets needed to support site goalsUnderstand where and how traffic is being driven to our site and how to deliver a seamless, conversion-driven experience on-siteAnalyze and report on-site metrics, using insights to identify opportunities and chase them down Skills, Experience and RequirementsEducation:
Bachelor's degree from a 4-year university or equivalent combination of education and experience Skills and Requirements:
4 years or equivalent experience in any of eCommerce, marketing, web development, or web content management OR 1-2 years direct experience in SEO for a high-traffic domainIn-depth experience with website analytics tools (e.
g, Google Analytics, NetInsight, Omniture, WebTrends)Adept at handling multiple competing priorities and duties in a fast-paced, results-driven, changing environment, with minimal daily oversightAn insatiable hunger to learn and be the best at what you doExceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staffSolid understanding of effective marketing Strong customer and employee orientationAbility to travel 20% of the time and work from an office in/around Denver A plus:
A weird/nerdy obsession with Google search and its inner workingsAbility to think big picture and tie those philosophies to your everyday search engine optimization activitiesExperience with web analytics tools and reportingAny web/front-end development experience or CMS managementAny big data experience or functional knowledge of SQL, R, or NumPyAny experience with AWS or cloud data environmentsMobile marketing experienceExperience with A/B and multivariate experimentsUp-to-date with the latest trends and best practices in SEO#LI-CS6 Salary RangesCompensation:
$72,350.
00/Year - $103,400.
00/Year BenefitsWe also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here:
.
The base pay range shown is a guideline.
Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position is filled.
Salary:
$72,350.
00 - $103,400.
00 per year.
Estimated Salary: $20 to $28 per hour based on qualifications.
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